Latest From Blog

When it comes to running a business, it’s all too easy to drown in daily tasks, obsess over KPIs, and chase short-term wins. But at some point, you have to ask yourself: What’s the bigger picture? What’s the one thing that truly drives my business and what I want to achieve? This is where a North Star Metric comes into play.

In just 30 days, the Trump administration could make a move that fundamentally disrupts transatlantic data flows—and the consequences could be huge for businesses and regulators alike.

I know, cookie banners and consent management aren't the most fun topics. But they are important. I summarised what the best practices for your website cookie banners are based on noyb's Cookie Report 2024.

In my previous experience at EIGENSONNE as Head of Performance Marketing, I had to deal with the revamp of our website. Working every day with numbers from Google Analytics and dealing with our tracking for Performance Marketing, I immediately took the challenge to create a tracking plan for the new structure. Let me share with you how I did it:

Although the implementation of the TikTok pixel via Google Tag Manager isn't too difficult to do, we had some trouble with a trick. We thought we'd show you how it works. Hope it helps!

If you're a lead generation model, use this script and this tactic to get better leads. Start sending conversion values to Google and Meta according to the quality of your leads.

What is (and what is NOT) server-side tracking? There's confusion and mistakes out there. We keep it simple and we explain why you - as a marketer - should implement server-side tracking.