Because I work in Online Marketing myself, I know that some people may find this topic a bit dry and boring. I find it super interesting. Who knows why...
And I can tell you I see many different consent banners (or cookie banners). And most of them don't respect the ePrivacy Directive.
Avoid common mistakes with your cookie banner
Fun Fact: Do you know that cookies are actually more regulated under the ePrivacy Directive than under GDPR? The word "cookie" figures only one time in GDPR...
But to be honest both regulations are complementary anyway and tackle data protection. Cookies are only a small part of it.
noyb - a "European Center for Digital Rights" - released their Cookie Report 2024 this summer. noyb is very active in defending users' rights and fighting for users' privacy. You might have heard about the conflict against Google Analytics and EU-US transfer that led to fines for brands in the EU.
Back to our cookies, it's fair to say that not many people know how to manage their consent.
So I created a summary PDF of noyb's Cookie Report 2024.
What's in the summary?
In this summary, you'll find:
- 6 common mistakes to avoid if you want to respect the EU ePrivacy Directive.
- Screenshot examples
- 1 or 2 statements from national Data Protection Authorities (DPA).
Since it is the EU and not all national DPAs agree, there are some (light) differences between countries. Again, noyb has done an excellent job of highlighting these differences. The report can be found at: https://noyb.eu/sites/default/files/2024-07/noyb_Cookie_Report_2024.pdf
Note: All quotes and screenshots in my summary are from noyb's report. I didn't write anything, I just summarised noyb's report for clarity.
Disclaimer: This summary is not a substitute for professional legal advice. You are strongly encouraged to consult with a qualified legal professional to address specific legal issues or concerns related to cookie compliance and any other legal matters
