Heya, I'm Matt 🙂

French, Berlin-based, I speak 3 languages (🇫🇷 🇬🇧 🇩🇪)

I build online marketing setups and teams for startups and scale-ups. Too often I see companies struggling to scale because of a poor marketing setup. It needs expertise and experience to identify pain points, prioritise value and grow.
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This is what I offer you: my expertise and experience.

20+

Companies I helped

+174%

Avg. Growth

11x

Certified

Years in the game

Proactive &
Transparent

I don't want to work with 30 customers at the same time.

I work with a few companies and want to contribute to their growth.

I proactively share with you ideas, insights, suggestions, ...

I don't want to be seen as a classic freelancer but rather work almost as one of your employees.

I bring my expertise and experience to you.

Past experiences & results

After eliminating inefficient campaigns, I developed a marketing data structure designed to provide insights from day one through the long term. As we scaled and spent up to €500K per month, I expanded the team by hiring experts in areas like SEO, CRM, UX, and more.

Results

Increased leads by 90% yearly

Decreased spend by 37% yearly

DesignYourBike's management aimed to make the company more data-driven and improve marketing efficiency. I developed a comprehensive data-driven structure for their e-commerce shop, including server-side tagging, a BigQuery data warehouse, and Looker Studio dashboards. The management now regularly uses these dashboards to monitor key business KPIs.

Results

Increase revenue by 74%

Decrease Cost per Order by 28%

Read the case study

My journey with bonify has two parts. Initially, I was an employee managing all Performance Marketing channels for Web and App with a monthly budget of 200K€.

In October 2023, bonify's management rehired me as a freelancer to help restore the performance levels we achieved previously.

Results

Increased users by 382%

While reducing CAC by 23%

Expondo's management brought me on to develop SEO and SEA strategies across EU countries for their online shop. I eventually built a team of 16 members to manage these activities across various EU markets.

Results

+150% income yearly

Built the team from 1 to 16 members

My Case Studies

How to build a data-driven setup for Ecommerce - DesignYourBike

I started working for DesignYourBike in early 2023. DesignYourBike is an online custom bike shop, in both Germany and Switzerland. When I started, they were already doing Online Marketing but with many issues. Here's how I built a data-driven setup to improve their marketing efforts, but not only.

How to run a quick audit (without access) - Enter.de

Let's focus on a company I've been following for a long time in a very important industry: building rehabilitation. For ecological and economical reasons, this is crucial to improve our houses so they use less energy. Today we're going to have a look at Enter.de (formerly Baupal).

Consent Management & Privacy Policy - Juniqe

This is a series I wanted to start for a while. This is the 1st case study: Let me use a brand, a company that I like. I'm browsing their website and checking their tracking setup. I show you what I notice, what they do well, and what needs improvement, based on my experience.