Heya, I'm Matt 🙂

French, Berlin-based, I speak 3 languages (🇫🇷 🇬🇧 🇩🇪)

I build online marketing setups and teams for startups and scale-ups. Too often I see companies struggling to scale because of a poor marketing setup. It needs expertise and experience to identify pain points, prioritise value and grow.
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This is what I offer you: my expertise and experience.

20+

Companies I helped

+174%

Avg. Growth

11x

Certified

Years in the game

Proactive &
Transparent

I don't want to work with 30 customers at the same time.

I work with a few companies and want to contribute to their growth.

I proactively share with you ideas, insights, suggestions, ...

I don't want to be seen as a classic freelancer but rather work almost as one of your employees.

I bring my expertise and experience to you.

Past experiences & results

After eliminating inefficient campaigns, I developed a marketing data structure designed to provide insights from day one through the long term. As we scaled and spent up to €500K per month, I expanded the team by hiring experts in areas like SEO, CRM, UX, and more.

Results

Increased leads by 90% yearly

Decreased spend by 37% yearly

Read the case study

DesignYourBike's management aimed to make the company more data-driven and improve marketing efficiency. I developed a comprehensive data-driven structure for their e-commerce shop, including server-side tagging, a BigQuery data warehouse, and Looker Studio dashboards. The management now regularly uses these dashboards to monitor key business KPIs.

Results

Increase revenue by 74%

Decrease Cost per Order by 28%

Read the case study

My journey with bonify has two parts. Initially, I was an employee managing all Performance Marketing channels for Web and App with a monthly budget of 200K€.

In October 2023, bonify's management rehired me as a freelancer to help restore the performance levels we achieved previously.

Results

Increased users by 382%

While reducing CAC by 23%

Expondo's management brought me on to develop SEO and SEA strategies across EU countries for their online shop. I eventually built a team of 16 members to manage these activities across various EU markets.

Results

+150% income yearly

Built the team from 1 to 16 members

My Case Studies

How to scale a lead gen business - EIGENSONNE

EIGENSONNE, a lead generation well-funded startup in the solar energy market, had 40 employees and ambitious growth goals in 2020 when I started working there. The company was at a critical juncture, with a strategic plan to scale over the next 2-3 years and, at the same time, be EBITDA positive (or close to). However, despite the available budget, the business was struggling to effectively scale its customer acquisition and marketing efforts.

How to build a data-driven setup for Ecommerce - DesignYourBike

I started working for DesignYourBike in early 2023. DesignYourBike is an online custom bike shop, in both Germany and Switzerland. When I started, they were already doing Online Marketing but with many issues. Here's how I built a data-driven setup to improve their marketing efforts, but not only.

How to run a quick audit (without access) - Enter.de

Let's focus on a company I've been following for a long time in a very important industry: building rehabilitation. For ecological and economical reasons, this is crucial to improve our houses so they use less energy. Today we're going to have a look at Enter.de (formerly Baupal).