I recorded a video to show you how I run a quick audit of a company I want to check. Of course, as I don't work there or with them, I don't have access to neither Google Analytics nor their ad platforms. I therefore can't analyse everything.

But still, we can observe and check out some elements with the help of free and paid tools.

Here we go!

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How to run a quick marketing audit (without access)

Here's the summary of the video:

• 00:00 Intro Enter.de
• 00:39 Website
• 02:37 SEO with Screaming Frog Crawl
• 06:26 Online Marketing with Similar Web
• 08:12 Landing Pages
• 10:10 Different registration wizards
• 12:11 dataLayer and lead registration for Performance Marketing
• 15:13 Lead value for Google Ads and Facebook
• 17:34 Consent Management
• 18:41 TikTok
• 19:48 Meta
• 21:10 Google Ads
• 22:01 Google Cloud Natural Language API
• 24:04 Conclusion

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