How to run a quick audit (without access) - Enter.de

Let's focus on a company I've been following for a long time in a very important industry: building rehabilitation. For ecological and economical reasons, this is crucial to improve our houses so they use less energy. Today we're going to have a look at Enter.de (formerly Baupal).

I recorded a video to show you how I run a quick audit of a company I want to check. Of course, as I don't work there or with them, I don't have access to neither Google Analytics nor their ad platforms. I therefore can't analyse everything.

But still, we can observe and check out some elements with the help of free and paid tools.

Here we go!

‍

How to run a quick marketing audit (without access)

Here's the summary of the video:

  • 00:00 Intro Enter.de
  • 00:39 Website
  • 02:37 SEO with Screaming Frog Crawl
  • 06:26 Online Marketing with Similar Web
  • 08:12 Landing Pages
  • 10:10 Different registration wizards
  • 12:11 dataLayer and lead registration for Performance Marketing
  • 15:13 Lead value for Google Ads and Facebook
  • 17:34 Consent Management
  • 18:41 TikTok
  • 19:48 Meta
  • 21:10 Google Ads
  • 22:01 Google Cloud Natural Language API
  • 24:04 Conclusion

‍