How to scale a lead gen business - EIGENSONNE
EIGENSONNE, a lead generation well-funded startup in the solar energy market, had 40 employees and ambitious growth goals in 2020 when I started working there. The company was at a critical juncture, with a strategic plan to scale over the next 2-3 years and, at the same time, be EBITDA positive (or close to). However, despite the available budget, the business was struggling to effectively scale its customer acquisition and marketing efforts.